The Blushing Plaintiff — Weisberg v. Lancome

Products that don’t live up to their hype, i.e., their marketing schemes, are a dime a dozen. The whole point of advertisements and statements like “new and improved” is to get people to buy the product. We all want to believe the pitch, but most of us realize there is a little “spin” involved. Does anyone truly believe that if you slap on Aqua Velva cologne that you’ll be fighting off supermodels who throw themselves at you? Yet some people must take these sales pitches and marketing ploys VERY seriously. A lawsuit was recently filed against make-up manufacture Lancome, alleging that their “24 hour” make-up didn’t actually last 24 hours.

http://www.dreamstime.com/royalty-free-stock-photos-mid-age-woman-applying-make-up-image21013258

The suit, filed April 30 in the U.S. District Court for the Southern District of New York, was brought by Rorie Weisberg, an orthodox Jewish woman who contends that she purchased this product to get her through the Sabbath, since she cannot apply (or re-apply) make-up from sundown Friday night until Saturday evening…hence the “need” for a 24 hour make-up. When I first heard of her suit, I presumed that some unfortunate event must have befallen her sometime during her Sabbath period or religious services she may have attended (perhaps her make-up streaked or made her look freakish, leading to expulsion from her house of worship), causing her to suffer some significant damage. In fact, however, she claims to have “tested” the product on a Thursday, and that it was “cakey”, and her nose was shiny by Friday morning. Therefore, she apparently chose not to even use the product that night for her planned Sabbath primping. So what gives?

While I do not claim to know much about women’s make-up, much less the importance of make-up during the 24 hour Sabbath period in the Jewish religion, I was surprised that this “problem” with Lancome’s product could have been this significant. Surely the plaintiff had been dealing with Sabbath make-up issues weekly for many years? Ultimately, the true problem revealed itself when I wiped the mascara off the lawsuit and learned that it is actually just another class-action suit, seeking millions in “damages” for unsuspecting consumers who didn’t get a full 24 hours out of their make-up. As I addressed in an earlier article related to a class action suit against Anheuser-Busch over the alcohol content of their beer, I don’t think we’ll really see a solution from this litigation for poor Ms. Wiesberg’s problem in particular. For that, perhaps she should find out what the women who worked with Jack Bauer in “24” used – they never seemed to have time to re-apply make-up, but always looked their best.

Got drunk and killed someone … but what about MY damages?

In one (or more) of the original series of Star Wars movies, flummoxed hero Hans Solo could be heard exclaiming “It’s not my fault” when his bucket-of-bolts spaceship wouldn’t fly as it should. Needless to say, when one faces civil or criminal liability for their conduct, a common defense is that it’s “not my fault”. But a recently filed lawsuit in New Mexico takes the concept of refusing to accept personal responsibility one step further.

James Ruiz, already out on bond on his fifth DWI, was involved in a fatal drunk driving accident in 2010, in which two teenage sisters were killed. Mr. Ruiz was appropriately convicted of his crimes and sentenced to prison. The family of the girls filed civil suits, not surprisingly, against Ruiz (who is undoubtedly judgment-proof), and against the restaurant that served him alcohol that night, leading to his .22% blood-alcohol level at the time of the crash. Such a claim, known as “dram shop” liability, allows aggrieved victims of alcohol-related injuries to seek damages from the bar, restaurant or entity that over-served the drunk driver. Few would argue with the legitimacy of such a claim, although proof, of course, must be established on a case-by-case basis.

Mr. Ruiz, however, also felt personally aggrieved at having to do a 40 year stretch in the state’s correctional facilities, and therefore filed his own suit against the restaurant (and his drinking buddy that night as well), claiming that their actions caused him to suffer emotional distress, loss of liberty and loss of the ability to enjoy life. Apparently, since this was his sixth DWI, he will contend that he faced much less than 40 years in prison if convicted only on the charge for which he was out on bond at the time of this accident, had he not been forced by his buddy and the restaurant to down enough drinks to register a .22% blood alcohol level. Everyone knows that the profit margin on alcohol at any restaurant is pretty good, hence the reason the wait staff will frequently inquire if you “want another?” (and which, by increasing the bill, likely increase their tip). When the restaurant staff ignores the increasing inebriation of a hard-drinking patron who then causes injuries to someone after leaving the facility, dram shop laws make that restaurant liable to the injured party. But if the law were to make them liable for damages to the person actually doing the drinking too, then we’ve gone way past compensating the innocent victim, to the point of financially rewarding the actual guilty party. Doesn’t the “drinker” have to take personal responsibility for his own actions? Even when the staff politely and frequently inquires about another drink, or even pushes or cajoles one to order more, every customer has the right to say “no”. Or can they claim to be so weak-minded and lacking of backbone that they cower at the mere inquiry from a waitress about having another drink?

If a claim like this moron’s is valid, then where does it stop? A street thug who shoots a robbery victim sues the good Samaritan or police officer whose intervention causes the gun to go off for his own emotional distress at having to do time or watching his victim bleed? Perhaps Captain Schettino should consider suing the people waving to his boat from the nearby shore which apparently caused him to divert the Costa Concordia into the rocks that sank his ship, killing several dozen people. Couldn’t he claim that their conduct ultimately have caused him emotional distress? And he’s likely going to have that whole “loss of liberty” claim to raise because of his probable incarceration. That’s the new tort law idea…even when your own personal conduct and actions cause death or destruction, just claim “it’s not my fault” and find someone else to whom you can pass the responsibility, and sue them for your own damages over the incident where you injured or killed someone else.

At least I’m happy to say that in Mr. Ruiz’ case, he filed his lawsuit himself, so we can’t blame this poppycock on some sleazy ambulance-chasing attorney.